Helping leaders and organizations create meaningful change.
DASR Pro brings the rigor of behavioral science, the practicality of strategy, and the deeply human partnership of coaching together in one integrated practice.
We help clients understand where they are, strengthen what matters most, and intentionally create what comes next.
Because change is rarely only about strategy.
It is also about people, systems, relationships, culture, choices, and the courage to see what lies beneath the surface.
Clarity often begins when we create enough space to see differently.
Angela Song-Ruiter, Ph.D.
Angela is an organizational psychologist, strategist, executive coach, and facilitator with more than two decades of experience helping leaders and organizations navigate growth, change, and transformation.
She translates complex data, human behavior, and organizational dynamics into clear insight and practical action. Angela leads coaching, facilitation, and strategy work directly, supported by a team of specialists who bring additional depth in assessment and future foresight.
Her work is research-informed, asset-based, and deeply human.
More than two decades of experience, brought into every engagement.
Angela leads directly, supported by a team of specialists who bring additional depth to every engagement.
Angela's Credentials
- Ph.D., Industrial-Organizational Psychology
- Certified Leadership Development Coach (Center for Creative Leadership)
- International Coaching Federation (ACC, pending)
- Prosci Certified Change Management Practitioner
- Lean Six Sigma Black Belt
- Kaplan-Norton Strategy Execution & Balanced Scorecard Practitioner
Our Team
- Coaching, facilitation, workgroup facilitation, strategic planning, and customized retreats — led directly by Angela
- Assessments, surveys, and analytics — led by a team of specialists
- Future foresight and strategic visioning — led by a certified Future Foresight practitioner
We understand organizations where complexity is part of the work.
DASR Pro works with leaders and institutions whose missions matter and whose challenges require both rigor and humanity.
Higher Education
Universities, systems, campuses, academic units, student affairs, administration, and cross-institutional initiatives.
Healthcare
Organizations balancing mission, service, workforce experience, leadership, and rapid change.
Government and Public Service
Public institutions navigating accountability, stakeholder complexity, culture, and community impact.
Nonprofits and Associations
Mission-driven organizations seeking clarity, alignment, sustainable leadership, and meaningful results.
We work with people who are trying to make something better.
Executive leaders. Leadership teams. Project teams. Organizations in transition. People navigating consequential decisions.
One philosophy across every engagement.
Rigorous
Grounded in behavioral science, evidence, and thoughtful analysis.
Human-Centered
Built around listening, trust, strengths, and honest dialogue.
Practical
Focused on useful insight, intentional choices, and real movement.
Let us begin with what you are trying to create.
DASR Pro brings the right combination of coaching, insight, and strategy to the challenge in front of you.